The Conscious Consumer

Sustainability is central to Federal Violet.

This means we work with recyclable materials, strive for little to no waste, avoid overproduction and offer our products at a price that helps us ensure sustainability at all levels of our supply chain. We are a small company with strong values, operating in an extremely competitive market. When you buy from Federal Violet, you are buying a premium product that is not mass produced, but made to order.

How can you, as a conscious consumer, contribute to a lasting social and ecological impact and help make our vision a reality?

By supporting companies that act consciously and take into account the bigger picture and our planet. Large companies operate on a different business model, which allows them to keep their prices extremely low, offer discounts of up to 70% and produce a surplus of products. But what is the impact of this on our planet?

• Are these business models sustainable? Probably not.
• Do their producers get a fair wage? Often not.
• Do they lead to enormous waste? Definitely.

Yet we all operate in the same competitive market, with enormous variation in pricing.

What does it all come down to? Consumer values.

Every purchase you make is a vote for the kind of world you want to live in. 💜

The rise of sustainable brands.
In recent years, the number of brands focusing on sustainability has increased dramatically. Thanks to conscious people who are committed to making a positive impact on the planet, there are now many more sustainable and ethical consumer options available. Federal Violet is proud to be part of this movement.

For us, it’s not about maximizing profits, but about building a socially responsible business that really makes an impact on the world. By selling high-quality activewear, we want to contribute to a better future. When you shop with us, you directly support a small business that wants to make a difference.

We encourage all our customers to be conscious buyers.
Learn about a company: what are its values, how does the production chain work and how transparent is the brand? By supporting small businesses, you reduce the distance between you as a consumer and the makers. This means that you invest directly in products and people whose values you share and support.

At Federal Violet we are passionate about delivering high-quality activewear, but also driven to do this in a sustainable way. We want to grow without losing our core values. With your support, we can grow into a strong social enterprise that not only makes an impact through charity, but also by providing you with activewear that we are incredibly proud of and love to share with you! 💜

Love,
Team Federal Violet